Nike And SKIMS Are Launching A Brand That Blends Performance and Style
Sport meets sculpt
By Bianca Licina | 19th February 2025Nike and SKIMS have officially joined forces and the result? A game-changing new brand that’s about to redefine fitness fashion as we know it. Meet NikeSKIMS, the ultimate fusion of performance and style, engineered to sculpt, perform, and empower every woman who moves – whether she’s an elite athlete or just looking for the perfect gym-to-brunch fit.
Let’s be real: no one does innovation like Nike, and no one understands fit like SKIMS. So, when these two icons team up? Expect nothing less than a total shake-up of the activewear scene. Nike brings its legendary sport science and athlete-driven research, while SKIMS delivers its signature body-enhancing designs and inclusive approach. The result? Pieces that are as functional as they are flattering – because looking good and feeling strong should never be mutually exclusive.
“NikeSKIMS is all about pushing boundaries,” says Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. “Every single detail has been obsessed over to create products that sculpt, support, and perform for every body.” And trust us, this collection isn’t just about looking cute (though it definitely delivers on that front). It’s engineered to enhance movement, confidence, and strength, proving that sport and style can go hand in hand.
From textured leggings that hug in all the right places to sleek, innovative footwear designed to move with you, NikeSKIMS is setting a new standard. Think buttery-soft fabrics, performance-driven fits, and a vibe that’s equal parts athletic and effortlessly chic.
Launching this spring in the U.S. with a global expansion in 2026, this collection is about to take over wardrobes everywhere. Get ready to elevate your activewear game – NikeSKIMS is here, and it’s a total game-changer.
The evolution of fashion in sport
The fusion of fashion and sport has become one of the most dynamic shifts in the industry, reshaping not just how we dress but how we engage with both arenas culturally. This intersection is no longer just about collaborations—it’s about a deeper integration where athletic performance and high fashion coalesce to redefine style, identity, and even brand influence.
Luxury houses are no longer just sponsors of major sporting events; they’re actively shaping the aesthetic of these moments. Louis Vuitton’s presence in Australia’s Formula 1 is more than a branding exercise – it’s a statement on how speed, precision, and luxury can coexist. Meanwhile, the Olympics, traditionally focused on athleticism, have become a global stage for uniform fashion, with designers competing to craft the most iconic team aesthetics. Brands like Ralph Lauren for Team USA and Stella McCartney for Team GB have blurred the lines between competition wear and statement fashion, proving that performance and design excellence go hand in hand.
At the same time, the everyday wardrobe has been revolutionized by the rise of athleisure, shifting the conversation around what is considered stylish. Once relegated to gyms and yoga studios, sportswear has been elevated to high fashion status, with brands like Balenciaga, Miu Miu, and Prada incorporating technical fabrics, sneaker culture, and even elements of motocross and ski apparel into their collections. The shift isn’t just aesthetic – it’s functional. Performance wear now carries the same cachet as a designer handbag, with consumers seeking garments that are as innovative in fabric and fit as they are stylish.
This evolution naturally paves the way for collaborations like NikeSKIMS, where performance meets aesthetic appeal. Nike, a leader in cutting-edge sports technology, merging with Kim Kardashian’s ultra-successful, body-conscious shapewear brand marks a pivotal moment in fashion’s athletic takeover. It reflects a cultural demand for activewear that moves seamlessly between high-performance and high-fashion, catering to a generation that prioritizes both comfort and style without compromise.
As these worlds continue to merge, we can expect to see even more cross-pollination between luxury fashion houses, sports brands, and the athletes themselves – who have become major fashion influencers in their own right. From basketball tunnel walks to F1 paddock looks, the fusion of sport and style isn’t just a moment; it’s the new normal.
