Bare It All: 9 Lingerie Brands That Are Too Good To Cover Up

Sheer perfection

By Bianca Licina | 13th February 2025

Girlhood is wearing cute lingerie that no one else will see.

But let’s be honest, lingerie is one of those things that’s far too easy to neglect. If you’ve been loyal to the same tired bra for years (RIP elastic) or can’t even remember the last time you updated your underwear drawer, consider this your official sign to toss, refresh, and upgrade. You deserve it. And hey, your S.O. might just appreciate the effort too.

There’s something undeniably joyful about a lingerie drawer filled with high-quality, feel-good pieces. It’s the same kind of thrill as drinking from an unnecessarily expensive – but undeniably adorable – coffee cup. A little indulgent? Maybe. But so worth it.

So, where to shop? Oh, do we have recommendations. From homegrown Aussie labels to international brands that ship straight to your door, we’ve rounded up the best of the best. Let the lingerie glow-up begin!

Kat The Label

A Melbourne-born intimates label, Kat The Label has dominated the lingerie scene since its inception. A female-led label, Kat The Label is committed to crafting ethically made, high-quality pieces at affordable prices. Designed for the everyday woman, they believe good lingerie enhances the every day – preach! Designing lace lingerie sets, bralettes, lace bodysuits, bustiers, sleep sets, and bridal lingerie, Kat The Label is your one-stop-shop for all your intimates needs. Did we mention it’s been worn by Kylie Jenner?

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Cloud BLVD

Cloud Blvd is a boutique Australian luxury lingerie brand, offering an exquisite selection of lingerie, bridal pieces, bras, underwear, accessories, and sleepwear. With two Sydney boutiques and an online store, you can shop their stunning collection anytime, anywhere.

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Skims

Kim Kardashian’s SKIMS isn’t just reshaping bodies – it’s reshaping the entire underwear game. Launched in 2019 and now valued at $4 billion, the brand blends Kim’s signature minimalist style with cutting-edge innovation. Offering everything from sculpting shapewear to ultra-soft loungewear in inclusive sizes and skin-tone shades, SKIMS is all about comfort that doesn’t compromise on style. With buzzy collabs like Fendi and Team USA, plus viral must-haves like the Soft Lounge Slip Dress, SKIMS proves that your basics can be anything but basic.

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Gooseberry Intimates

Gooseberry Intimates started in Bali in 2012, turning a fashion dream into a global sensation. Think high-end design meets island cool—sexy, stylish, and effortlessly chic. Still family-owned and women-led, we’re all about empowering women with lingerie, swimwear, and clothing that make you feel as good as you look.

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Lounge

Lounge launched in 2016 as a husband-and-wife passion project and has since grown into a modern British fashion house. Rooted in “Comfort Made Sexy,” they’ve redefined lingerie, creating pieces that empower women to feel confident, beautiful, and effortlessly themselves. Though born at home, Lounge has always had a global vision – staying true to its cozy beginnings while drawing inspiration from the world. They’re crafting the ‘I need more’ movement, and trust us, once you try it, you’ll get it.

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Bluebella

English-borb label Bluebella was founded by Emily Bendell with one mission: to bring bold, luxurious lingerie to women who wear confidence as effortlessly as they do lace. Designed for the fearless and fashion-forward, they blend sensuality with innovation, turning every collection into a statement. More than just lingerie – it’s a whole mood.

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Wisteria & Willow The Label

Wisteria & Willow The Label is an Australian lingerie and sleepwear brand that’s all about celebrating confidence, comfort, and a little bit of luxe. Founded by Georgia Sandford in the rural town of Deniliquin, NSW, the brand is designed for women who want to feel as good as they look – because sexy and supportive should always go hand in hand. With soft, stretch fabrics that hug in all the right places and inclusive sizing (including ‘busty’ fits), Wisteria & Willow proves that dreamy lingerie isn’t just for special occasions – it’s an everyday mood.

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Homebodii

Born on the sun-soaked shores of Queensland’s Gold Coast, Homebodii is all about effortless elegance, comfort, and femininity. Designed to complement the relaxed Australian lifestyle, our pieces blend serenity with style. In 2012, we revolutionized bridal loungewear with our original collection of bridal robes, quickly becoming the go-to for modern brides. By 2016, we made our mark at New York Fashion Week, and today, Homebodii is loved worldwide, gracing the shelves of leading retailers and the wardrobes of women who appreciate beauty in the everyday.

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La Perla

La Perla isn’t just lingerie – it’s a love letter to luxury. Founded in 1954 by Italian corset maker Ada Masotti, this brand has been draping women in handcrafted silk, lace, and pure elegance ever since. Known for its iconic bodysuits, sultry bustiers, and second-skin lingerie, La Perla is where old-world Italian craftsmanship meets modern seduction. With each piece designed to make you feel as good as you look, this is lingerie that’s less about basics and more about pure indulgence.

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